![]() Ultimately, the Playrix ads were banned from advertising platforms in the UK due to their misleading content. This argument was shot down by the ASA, which stated consumers would expect ads for Playrix’s games to reflect the content of actual gameplay and contain some level of challenge, rather than a simple match-three game. In response to the ASA’s complaint, Playrix reportedly argued their advertisements shared “thematic similarities” with their gameplay and narrative. You can change these settings by clicking “Ad Choices / Do not sell my info” in the footer at any time.IPhone Accounts for 14 Percent of All Mobile Game Downloads Please note that you will still see advertising, but it will not be personalised to you. You can choose not to receive personalised ads by clicking “Reject data collection and continue” below. Read more about how we personalise ads in the BBC and our advertising partners. When you consent to data collection on AMP pages you are consenting to allow us to display personalised ads that are relevant to you when you are outside of the UK. We use local storage to store your consent preferences on your device. Read more about the essential information we store on your device to make our web pages work. To make our web pages work, we store some limited information on your device without your consent. ![]() The lightweight mobile page you have visited has been built using Google AMP technology. ![]() You may be asked to set these preferences again when you visit non-AMP BBC pages.
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